January 2011

Increase your Rank

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Last post, we discussed Google’s PageRank metric and why it is a valuable tool for small business owners. By now you probably know your site’s score, and you may be wondering how you can increase your PageRank. While it might be tempting to post your homepage on as many sites as you can find, don’t. Posting your site to “bad” pages such as link farms can actually lower your score….

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Does your business measure up?

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In today’s fast paced online revolution, it’s easy to be left behind. Traditional marketing is becoming less and less effective. Popular new tools and websites hit the mainstream each day, causing further fragmentation of marketing channels. Embracing Web 2.0 tools and social media networks is now crucial for all businesses. But with most small business owners juggling multiple hats from management to marketing, it’s difficult to keep pace. Why should…

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Where does your PageRank?

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When assessing the performance of your company’s homepage, one important metric to keep an eye on is your PageRank score. PageRank is a metric designed by Google co-founder Larry Page during his time at Stanford to help analyze the quality and importance of a web page. A site’s PageRank is scaled on a score of 0 (low) to 10 (high) and is primarily calculated by applying an algorithm that assesses…

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Ever Heard of HubSpot?

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If you’re going to market your company, you need the right tools. Whether you choose to hire outside help or to do it yourself, using the right technology can make the difference in achieving your marketing goals. One of our favorite inbound marketing platforms for businesses is HubSpot. A pioneer of the inbound marketing revolution, they recognized that interruption is a thing of the past and founded their company on…

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What is Being Said About You?

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Do you know? It’s important to monitor the pulse of conversation about your brand, products and industry to stay up to date and respond when needed. But tracking what others are saying about your business can also boost your bottom line. Say you run a restaurant in Hartford, CT. You’ve set up tracking for keywords related to food, dining out, etc. in your area. During your daily monitoring, you find…

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