February 2011

Time To Start Checking In?

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To continue with our last conversation, we’d like to discuss another leader in the location-tech trend: location-based check-in applications.  If you’ve had an ear on the social media scene over the past year, you’ve probably heard a lot of buzz about how apps like Foursquare and Facebook Places have been storming the social media scene. The potential benefits and rewards they can bring – particularly to small businesses – make…

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Marketing is Not Your Logo!

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Is a snazzy logo helpful to your organization? Sure. Is it everything? No way. Marketing is not only about your corporate identity or the “marketing campaigns” you run; it is about how you run your business and how your customers feel about you. These feelings are developed over time with each interaction a customer has with your company. This includes how the receptionist answers the phone, if your teller waived…

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Location, Location, Location

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Lately, it is hard to ignore the buzz surrounding location-based online tools. Groupon, the localized daily-deals site, in particular has headlined recent news following its rejection of Google’s $6 billion offer. Many were (and maybe still are) shocked at the company’s leap to success. Its estimated net worth soared from $1 billion in April of 2010 to over $6 billion in November, making it the fastest growing company in history…

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