March 2011

Email Marketing 101

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Small businesses have more options than ever when it comes to effectively marketing their businesses on a small budget. In addition to using Facebook, Twitter, and other social media outlets, business owners are increasingly using email to make direct contact with their potential and existing customers. Direct email marketing, sometimes called “blast email,” can be extremely lucrative if done properly. However, when used inappropriately, direct email campaigns can do more…

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To Tweet or Not To Tweet…

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At a recent seminar about social media marketing, I met a woman whose boss had sent her, saying, “Go learn about that social media stuff so we can start tooting or tweeting or whatever it is.” She was new to social media, uncomfortable with much beyond a personal Facebook page. As the presentation continued, she furiously took notes: Twitter, Facebook, MySpace. LinkedIn, Ning, Tagged. Bebo, Orkut, Delicious. Tumblr, StumbleUpon, HootSuite….

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What’s Your Sign?

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Email. Every day, we send, reply, and forward. We CC: and BCC:, file and archive, read and delete. In the process, our typed words travel to offices down the hall and businesses across the planet. Of course, the primary goal of our emails is to communicate the message we’ve typed. However, email can easily do so much more. Email can be a marketing tool. Now, we’re not talking about using…

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Goodbye, FBML. Hello, iFrames.

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Facebook is, as usual, in the news this week. Recently, we discussed Facebook Places, the social media giant’s wildly popular check-in app, which allows users to share their whereabouts. Ideally, this leads to increased foot traffic for brick-and-mortar shops, as those “check ins” show up in users’ activity feeds, sparking interest among their Facebook friends. Before those friends head to a store, however, they often click the check-in link to…

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Making Meetings Matter

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Recently, we talked about the importance of autonomy and culture as they relate to the daily operations of a successful organization. Giving employees a reasonable amount of discretion in how they conduct their work fosters an atmosphere of teamwork, allows for creativity, demonstrates faith in your staff, and shows respect for their ideas. Yet, even in the most forward-thinking of companies, that sense of empowerment is often left at the…

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