April 2011

Click Here! – An Introduction to Facebook Ads

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Once your company has a strong Facebook page, one that’s being consistently fed new material by your Search Engine Optimization (SEO)-driven corporate blog and Twitter feeds, it’s time to think about advertising. Since there’s no better place to start advertising than on a platform where your company already has a strong presence, Facebook ads are a great first step in a social media ad campaign. Welcome to Planet Facebook If…

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Extra! Extra! Blog All About It!

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Having a professionally developed and managed company website is, of course, absolutely essential. Websites often serve as the cornerstone of successful marketing campaigns and the first point-of-contact for prospective clients. When developed with careful attention to site analytics and Search Engine Optimization (SEO), websites increasingly bring in the new, high-quality leads that drive business in a global marketplace. There is, however, one often-neglected aspect of business’ websites: the corporate blog….

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Can You Hear Me Now?

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We already know that social media and direct email campaigns are an integral part of a successful marketing plan. We post, we tweet, we update, we blog. We put our corporate image out into the ether for public consumption and let the social media machine spread that message exponentially. In the past, this would have been enough: get the message across and see results. However, today’s marketing is no longer…

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