May 2011

Leveraging Synergies is Not Manual Labor

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Corporate buzzwords and business terms tend to come and go. Once a phrase becomes overused, it starts to sound cliché and lose its strength. Remember these?: “At the end of the day” “Information superhighway” “Cutting edge” “Game changer” Over time, these once-original expressions fell by the wayside as new phrases popped up to take their places. In addition to replacement terms, the lexicon continues to grow as even more new…

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Online Tools for Today’s Businesses

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One of the best things about being a small business owner in today’s market is that there is simply no shortage of fantastic online tools to help companies advertise, analyze, sell, evaluate, promote, and grow their product lines and service offerings. Of course, one of the worst things about being a small business owner in today’s market is that there are just so many online tools to choose from that…

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The ABCs of SEO

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If you’re not actively engaging in the right kinds of Search Engine Optimization (SEO) practices, your website just can’t do its job. In the early days of online marketing, websites were simply online versions of paper marketing materials. Today’s websites can do much more, and one way they do that is through proper SEO activities. In short, a simple website is like advertising in the phone book: you’re visible only…

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White Papers For Bright Ideas

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Marketing, as we’ve discussed before, is not about a logo or a fun website. Marketing is about creating a positive image of your company and positioning your organization as a leader or an authority in the market. White papers can be extremely helpful tools in these efforts. When designed and distributed properly, well-written white papers have the potential to generate leads, drive sales, and inform potential customers. They are part…

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