July 2011

Google is Not a Verb

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Truly successful companies are always copied and emulated by others attempting to carve out a bit of market share for themselves. As a result, the bigger companies do their best to hold onto the market, often through marketing and advertising efforts, much of which has to do with branding. Appropriate branding activities create an image in the public consciousness consistent with the message the parent company is trying to send. …

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Tiny Spaces, Big Impacts

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One of the first lessons of business is also one of the simplest: No matter what business you’re in, you’re always in sales. That is, to succeed in any field, we must sell people on ourselves by commoditizing our personal brands. We must market ourselves – our knowledge, skills, and expertise – as if we are selling the most sought-after, cutting-edge products and resources on the market. This used to…

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