August 2011

SPECIAL DELIVERY: Getting Email Delivered. Getting Email Read.

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The most important element in executing profitable email marketing campaigns is also the simplest: delivery. Just as there is little value in sending out direct-mail postcards if they end up going straight into a recycling bin, even the most well developed email marketing campaign is worthless if the messages aren’t delivered and read. Unfortunately, successful email delivery is becoming more complex and difficult nearly every day, which makes it less…

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Google+ is More of a Minus

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Facebook is to social media what Google is to web searching. Each entity represents what is arguably the most user-friendly, technically proficient, popular, successful brand in its field. Each creates industry trends and sets industry standards, and each has a massive portion of its market share. Recent changes, however, show that Facebook and Google seem to be blurring the lines between their distinct functions a bit. Facebook’s incredibly popular Facebook…

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