September 2011

Redefining Media and Marketing

Posted by & filed under Blog.

Discussing advertising options has become increasingly complex in the last 10 years. Part of this is because consumers are no longer passive recipients of marketing images and words, but rather they are interactive participants who choose when and dictate how they wish to be informed. As a result, companies have begun to market differently, using an ever-growing number of outlets and avenues in addition to traditional media. Ultimately, this complicates…

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