October 2011

Building a Successful Company Blog

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Having a company blog is critical. Just as important, however, is ensuring that you regularly and appropriately contribute to that blog. Consistently updating your website with new content not only keeps your clients coming back to the site regularly, but it also helps keep your site from slipping in search engine rankings. For many companies, however, choosing new, relevant, interesting blog topics can be the most challenging part of the…

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The Value of Value Propositions

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Most companies are familiar with the standard Mission Statement: It’s a public document that outlines the company’s goals and priorities, and it serves as a uniform position statement to demonstrate the value of the organization and its offerings. Most companies make their mission statements easily available and use them for public relations purposes. Some post them on their websites and in office buildings, keeping those key goals and core competencies…

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Know Your Audience

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One of the biggest draws Facebook advertising holds for small business owners is the ability to target to an extremely narrow, customized demographic. Facebook and other highly adaptable pay-per-click/impression ad hosts are particularly attractive to brick-and-mortar businesses attempting to capture a local market share and increase foot traffic. Being able to direct ad impressions toward, for example, local women aged 24-36 who are married with children and have expressed an…

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The Value Cycle

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In recent months, Netflix has gone from an industry leader (arguably an industry creator) to a cautionary tale. A company often cited for its outstanding concept, delivery, service, reputation, and management, Netflix changed the way we consume video content. Its effects on the video rental industry have been massive and obvious. Brick and mortar-based Blockbuster LLC filed for bankruptcy in 2010 after record losses and was soon purchased by Dish…

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