December 2011

Retaining vs. Prospecting Customers

Posted by & filed under Blog.

Most marketing plans focus on prospecting. Business owners tend to use marketing channels to deliver messages they hope will drive new business. Generating new customers is key to a company’s success. But it is important to remember that keeping your current customers happy is even more crucial – not to mention more profitable. In fact, acquiring new customers generally costs 5 to 10 times more than maintaining existing ones.  By…

Learn More

Top 5 Ways to Boost Your Social Media Following

Posted by & filed under Blog.

It crept up on us pretty quickly, this need for social media. It went from an optional little side project to occupy the college intern to a fundamental aspect and significant percentage of our marketing activities in well under 10 years. For many, however, social media still feels quite new or even overwhelming, in no small part due to the ever-evolving nature of the beast. For most small business owners,…

Learn More

The Art of Giving Thanks

Posted by & filed under Blog.

This week, Americans will sit down to celebrate Thanksgiving with family and friends, taking time out to give thanks for their good fortune, health, loved ones, and the joys of the past year. Next month, however, small business owners will give thanks in a different way, with the corporate holiday gift. Gratitude Particularly in a still-struggling economy, holiday gift giving on the corporate level can be tricky. Too costly a…

Learn More