February 2012

A Pinterest-ing Idea

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Just over a year ago, Pinterest appeared to be little more than an online scrapbook for storing visual bookmarks of websites and projects to revisit at a future date. It was started by a small group of friends who simply thought, “wouldn’t it be cool if there were a catalog full of stuff that our friends had picked out…”? With a short development period (December 2009 to March 2010), Pinterest…

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Doing It All Isn’t The Same As Doing It Right

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Most small business owners, particularly in the start-up phase, tend to wear a lot of hats. They’re the “chief cook and bottle washer” of the operation, doing everything from product sales to hiring, staff training to accounting. As startups begin to grow, their owners typically begin to delegate and outsource, bringing in supervisors, hiring sales staff, or hiring an accounting firm. But for some reason, almost universally, people think they…

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Marketing Resolutions For A Successful New Year

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January is a time for making resolutions, and that activity is not limited to individuals; companies make resolutions too by way of making solid plans for the coming year. One of the most important resolutions your company can make: market smarter. Last week, Yahoo!’s finance segment “24/7 Wall Street” put out an article about “The Worst Product Flops of 2011.” While Yahoo! attributed these notable failures in great part to…

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The Business of Blogging

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Small businesses are overwhelmingly turning to social media to boost their site traffic (and foot traffic) in a cost-effective manner. They tweet and send out Facebook updates regularly, and they encourage customers to “check in” when visiting them in person. But without a company blog, many of these small businesses are missing the boat when it comes to social media. Blogging is an integral part of a social media campaign…

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