April 2012

Marketing Redefined: Part 2 of 7

Posted by & filed under Blog.

Recently, we discussed the fundamental shift in modern marketing and how the changes surrounding that shift have permanently impacted more traditional marketing methods. In examining that, we reviewed the basics of Paid, Owned, and Earned Marketing as the foundation for modern marketing theories and, ultimately, practices. Of course, there’s more to successful marketing than understanding the fundamentals and learning to leverage into greater results the synergies created by these three…

Learn More

Marketing Redefined: The Seven Principles of Modern Marketing

Posted by & filed under Blog.

Traditional marketing is broken. It’s broken, and, what’s more, it’s been eclipsed by modern methods with which old-school techniques simply cannot compete. To that end, in this first installment of a seven-part series, we’ll discuss the Seven Principles of Modern Marketing, beginning with the foundation: Redefining Marketing. What Is Modern Marketing? Modern marketing activities fall into three categories: Paid, Owned, and Earned. Think of each as a bucket you need…

Learn More