May 2012

Marketing Redefined – Part 3 of 7

Posted by & filed under Blog.

In our last segment of this seven-part series on the Seven Principles of Modern Marketing, we reviewed the importance of establishing and maintaining a cohesive, talented team through better hiring, firing, (re)training, evaluating, and motivating practices. Once your team is on solid footing, well motivated and devoid of the dreaded “weak links,” it’s time to consider your marketing strategies themselves. Many companies look at marketing as a series of sprints…

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