June 2012

Marketing Redefined – Part 5 of 7

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In the last installment of our ongoing discussion of The Seven Principles of Modern Marketing, we discussed the importance of retaining existing customers both for development of a strong reputation and for a healthy bottom line. When it is seven times more expensive to obtain a new customer than it is to retain an existing one, it’s clear that high customer retention makes for a healthy balance sheet. One of…

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Marketing Redefined – Part 4 of 7

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Over the last several weeks, we’ve discussed the first three of The Seven Principles of Modern Marketing: Paid, Owned, and Earned media; building, maintaining, and investing in the strongest possible team; and finding a balance between short- and long-term marketing needs. These concepts are synergistic, each important in its own right, but together, forming a cohesive whole marketing strategy that is greater than the sum of its parts. Another key…

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