July 2012

Google Paid Search

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Google is, of course, the Gold Standard in the Internet Search business. Yahoo! Search, which is powered by Bing, and Bing Search itself (both owned by Microsoft), together hold just a third of the search market, with each garnering about 15% of Internet search traffic. Google remains the dominant player, consistently holding more than 65% of the market share. It’s no surprise, then, that when business owners choose to venture…

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Marketing Redefined – Part 7 of 7

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The last, yet vital piece, in our discussion on the Seven Principles of Modern Marketing isn’t a high-tech tool or online marketing dashboard. The last piece in this puzzle is you. You, as your company’s leader, must shift your mindset and fully embrace the first six principles in order for any of them to succeed. Shifting Your Mindset By shifting and redefining your mindset and that of all upper management…

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Marketing Redefined – Part 6 of 7

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Throughout our series on of The Seven Principles of Modern Marketing, we’ve talked extensively on the importance of customer interaction. It is imperative that modern companies, “Stop viewing customer engagement as a series of discrete interactions and instead think about it as customers do: a set of related interactions that, added together, make up the customer experience.”* That is, marketing is more than any single interaction. It’s not enough to…

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