August 2012

Marketing Through Mobile Optimization

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You simply cannot walk down the street today without seeing people on their cell phones. You cannot walk into a coffee shop or library or even a doctor’s office without seeing people typing away on their laptops or browsing the Internet on their iPads, tablets, and assorted other mobile devices. Mobile Internet use is here to stay, and it’s growing exponentially each year in both number of users and amount…

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Winning With Foursquare

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With well over 20 million users (and counting), Foursquare is a giant in location-based social media, and it’s a tool nearly all brick-and-mortar merchant should consider using. This simple, yet high functioning and very useful app enables smartphone users to interact socially with their chosen contacts, seeking and providing feedback on local restaurants, service providers, and other businesses. It’s a method through which consumers are choosing to be marketed to;…

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