October 2012

Politics and Marketing

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It’s an election year, and particularly when there is as contentious a race as this, it’s tempting for just about everyone to share an opinion here and there. For businesses large and small, however, this is almost always a colossal mistake. Take, for instance, this summer’s media firestorm over the comments of Dan Cathy, President and Chief Operating Officer of fast-food enterprise Chic-Fil-A. Cathy came out strongly in opposition to…

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Boosting User Engagement Through Gamification

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In marketing, we are often highly focused on getting the public to visit our websites by driving organic traffic, increasing search engine rankings through optimization efforts, and promoting our sites through every possible form of paid, owned, and earned media. The message is out there, and pretty much everyone is saying the same thing: Come! Visit our site! So, let’s presume your efforts have paid off, and a consumer does…

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