January 2013

TV Blog 1.18.13: Brand Management

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Businesses spend a great deal of time and money establishing a brand, and it makes sense. A lot goes into creating a strong brand presence: A user-friendly, well developed and maintained, search engine optimized website A well managed and consistently analyzed social media presence on all major platforms A consistent stream of valuable content marketing material that helps establish your company as a thought leader in the industry Professionally developed…

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The New Value of Online Advertising

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There’s no question that online advertising is an integral, effective method of reaching today’s consumers. In our ongoing conversation about the benefits of paid, owned, and earned media, online advertising is the most cost-effective form of paid media available today. Further, by its very nature, it lends to exponential creation of earned media because online advertising can be shared via social media and other electronic means such as email and…

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TV Blog: Best of The Best: Our Top Website Picks

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Throughout 2012, we spent a lot of time here on the TribalVision blog talking about marketing in the “new normal” economy and how important it is to pay attention to your paid, owned, and earned media. Given that a great website pays for itself countless times over and that it’s a modern business’ most influential and important piece of owned media, we’re always on the lookout here at TV for…

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