August 2013

TV Blog: CRM for Team Optimization

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We recently pointed out the importance of the sales department as a significant marketing channel, while explaining how to optimize the performance of the sales department and the entire organization. In particular, we have discussed: Creating detailed job descriptions for all employees, ensuring that each person understands where his/her position falls within the overall chain-of-command in a company Ensuring that the right department handles corresponding tasks, through internal transparency Optimizing…

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TV Blog: Productivity Through Transparency

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In the last blog post, we discussed the importance of clear job descriptions that provide an effective road map for your sales force. Now that the sales department has clear responsibilities, we must now turn our attention to the company as a whole.  A company functions like a watch, in which numerous parts must be perfectly in place to run smoothly. Each person in your business should understand his or…

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