October 2013

TV Blog: Marketing Outlook Report Series (Post 4)

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In the last blog post, we addressed the most effective marketing tactics of the superior strategy and inferior strategy companies. In our research partnership project, we also investigated the marketing tactics of small, medium, and large companies. While email marketing was again ranked as the most effective tactic, mobile marketing held the bottom ranking. However, mobile marketing’s low ranking does not reflect the importance of this marketing tactic. This ranking…

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TV Blog: Marketing Outlook Report Series (Post 3)

Posted by & filed under Blog.

The tactics of superior strategy companies are indicative of what successful marketing campaigns will look like in the future. For superior strategy companies, email marketing is the most effective strategy, followed by content creation and organic search (SEO). Email marketing is the most cost-effective way to boost customer loyalty, drive business, and leverage social networks. As evidenced by the success of the superior strategy companies, refining your organization’s email campaign…

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