March 2014

Why Great Marketing Is Like Going to the Gym

Posted by & filed under Blog.

Marketing is like Going to the Gym We are often asked, what makes great marketing? It would probably be good for our job security if marketing was somehow like brain surgery, or some other deep mysterious calling that only a few can do. Instead, to market smarter, it actually takes a little bit of practical experience and a lot of common sense. Many of us have heard the adage that…

Learn More

Five Content Must Haves

Posted by & filed under Blog.

Have you ever looked at other company’s marketing material and thought to yourself, “I am just not creative! I don’t have what it takes to write (or design) that.” Unless your business super power is writing or design – and even if it is – many companies struggle to write about themselves. Further, with so many kinds of “content” out there, it can get confusing or overwhelming to decide what…

Learn More

The First Three Steps to Kick Start Your Marketing

Posted by & filed under Blog.

We spend a lot of time with business owners on square one on their marketing efforts. With the advent of online marketing, many companies are looking around to realize that their traditional methods of marketing are less and less effective – and they are losing leads and revenue by not evolving online. Even with a minimal budget, there are still ways to compete in the new marketing environment. The key…

Learn More