August 2014

Cost-Effective CRM Solutions for SMBs

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As with any SMB, the focus of the owners, employees and stakeholders is typically on increasing sales and continued growth. Ensuring that your team has the tools to be efficient in driving lead generation and managing customer relationships begins with the development of a process that funnels into a CRM (Customer Relationship Management) system. Enabling significant time and cost savings, implementing a CRM system can help: streamline the gathering of…

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FAQ Pages: More than Just Frequently Asked Questions

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A lot of companies have FAQ pages.  Some do them well, some don’t.  But what does having a good FAQ page even mean?  What are FAQ best practices? While many companies think of their FAQ page as the place to answer a smorgasbord of their audience’s questions, FAQ pages actually have a variety of purposes.  Here are 4 of my favorites.  1)    They answer your audience’s questions This is the…

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Three Must-Have AdWords Conversions

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Setting up and tracking conversions in AdWords is essential to understand where your marketing dollars are going. It is very simple to implement, yet the vast majority of AdWords accounts do not track conversions. Here are three must-have conversions for your AdWords account: Track Mobile Phone Calls If your business’s mobile website displays a clickable phone number, you can track leads in AdWords. Customers who visit your website on their…

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Effective Email Marketing: 6 Steps to Getting out of Your Subscribers’ Trash

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Whether your company is in the B2B or B2C market, a global distribution manufacturer or the neighborhood deli, the goal of email marketing remains the same: to generate leads. Not only does a well-crafted email allow you to be top-of-mind with prospects, it also provides an opportunity to stay in front of loyal customers. A sound email list includes subscribers who have shown an interest in the products or services…

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