October 2014

4 Questions to Help You Achieve Your Marketing Goals

Posted by & filed under Blog.

Have you ever found yourself talking with someone who’s always finding a way to make the conversation about themself? How quickly do you notice what this person is doing and how quickly do you start to tune out whatever they’re saying? We live in a day and age where people expect an onslaught of marketing messages on a regular basis. As a result, we are all pretty quick to know…

Learn More

5 Tips Before Embarking on your Marketing Automation Journey

Posted by & filed under Blog.

Marketing Automation is a popular buzzword these days. HubSpot, a popular marketing automation platform, defines marketing automation as “software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.” Sounds nice, right? But is it right for you? To help with the answer, below are five…

Learn More

The Power of a Handshake

Posted by & filed under Blog.

There are more ways than ever before to connect with your customers and prospects. You can leverage the Internet (organic and paid search), deploy email campaigns (opt-in mailing lists, e-newsletters, automated drip campaigns), and take advantage of various social media mediums (LinkedIn, Facebook, Twitter, YouTube, Vimeo, Google+) to communicate and deepen ties with your intended audiences. And if all those options aren’t enough to get you excited, there are marketing…

Learn More