December 2014

Messaging: A Key Building Block to Driving New Business

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Would you run an open house before the house is built? Or put up walls before the foundation is laid? Similarly, you shouldn’t start promoting your brand until a powerful, distinctive message is in place and communicated throughout your organization. Many of today’s business executives want results yesterday and are eager to get the word out there, even before messaging is defined. The result? A diluted brand that carries little…

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Survey to Build Your Tribe

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As marketers, everything we do is geared towards the end user. We know that businesses need engaged customers to thrive. As an outsourced marketing department for hire, it is our job to make sure that our clients are communicating their value add in such a way that engages the end user. If what we say doesn’t resonate with our target audience, then we are wasting both our time and our…

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The Power of Video

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If you’re wondering about the power of video as a compelling marketing tool, take a look at some of these eye popping stats: The number of people subscribing daily to YouTube is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour…

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