January 2015

Why Earned Media Is Important to Your Organization

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The power of content marketing is emphasized everywhere in the marketing world, but how do you put a value on the content that your business is producing? Small and midsize business owners who wish to maximize their marketing efforts should consider paid, owned, and earned media when creating and distributing their content on their websites and other online channels. Before we dive into why earned media should be the end…

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5 More Tips for Getting the Most Out of Video

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Videos can be a major asset for your business in so many ways. They can help your marketing department draw in prospects, your sales department close deals, and even your human resource department onboard new employees. But videos are never an automatic home run, and some videos are certainly better than others. In my last post, I drew on my experiences in creating over 30 client videos at TribalVision and…

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5 Tips For Getting the Most Out Of Video

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Video has the power to inform, entertain, persuade, engage, and – most impressively – resonate far more than text does. This makes it a potentially powerful tool for companies, even (perhaps especially) for small- and medium-sized businesses (SMBs). Although videos can be powerful, it’s by no means a certainty that they will be. I’ve created some 30 videos for my clients at TribalVision. Here are 5 business video best practices…

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