February 2015

Marketing Automation Migration

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Have you outgrown your current marketing automation platform and are getting ready to switch over to a more advanced one that is a better fit for your business? Before making the switch, there are some important items to keep in mind. While the launch of a new automation platform is a great opportunity, it is important that it is launched properly so that no data is lost and all loose…

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3 Engaging Features for Your Website

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It’s no surprise that your company’s website is incredibly important – it’s the most public face of your business. So it’s critical that it not only represents who you are and what you do, but that it’s also captivating for visitors. Here are 3 features you can add to your website to engage those people visiting your site to learn more about you. Homepage Video We’re all used to seeing…

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$10,000 in Free Advertising for Non-Profits

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If you are a non-profit and not using Google Grants you are missing a huge opportunity to capture additional donations and gain visibility- for free! What is Google Grants? Google Grants is the nonprofit edition of AdWords, Google’s online advertising platform. Google Grants enables non-profit organizations to gain new donors through a $10,000 per month spend on Google’s search result pages. How does Google Grants work? The first step to…

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5 Tips to Create a Successful Email Drip Campaign

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Drip campaigns are an easy way to provide timely information, generate leads, and reengage with current or past customers. A drip campaign can be defined as a multiple touch point outreach strategy that actually “drips” emails to individuals based on the actions taken. Below are five best practices to consider when building out a drip campaign. Establish your objective Every campaign should have a clear objective. There are three main…

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