March 2015

From Vendor to Partner: 3 Tips for Crossing the Threshold

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At the end of the day ─ once the meeting is over, the deliverable is submitted, and the pop-up fire is extinguished ─ what makes you different from your client’s other vendors? We could start with the very word itself: vendor. Does your client consider you to be someone who sells a product or service in a transactional manner, or have you become a partner ─ an entrenched and necessary…

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Net Promoter Score Defined

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Every business owner wants to know what’s going on in their customers’ minds. Are they happy? Are they loyal? Would they recommend us? Deploying a customer satisfaction survey and calculating your Net Promoter Score can answer all of these questions and provide the invaluable insight you are looking for. The Net Promoter Score approach was developed by Fred Reichheld and Bain & Company after conventional customer satisfaction surveys proved too…

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Act-On Marketing Automation Do’s And Dont’s

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In a time when trendy advertising options pop-up daily, it is important to strategize your goals and invest your budget wisely. Marketing automation is your business’ opportunity to build a portfolio of programs that deliver targeted content and nurture quality leads. In the last few years, we have experienced a burst of well-developed platforms geared toward the small- to medium-sized business sector. With several of our clients, we recommend and…

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