April 2015

Why Small Businesses Need a Well-Developed Content Strategy

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Many small businesses come up with fantastic content marketing ideas, which helps even the bar when competing with larger competing companies. However, oftentimes the ball is dropped when it comes to developing a well thought-out strategy that ensures that their content is active, engaging and relevant in the long run. Given the rising importance content plays in a firm’s lead generation activities, small business owners should continuously hone their content…

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Put Your Google Ads on the Map with Geotargeting

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Today, more than ever before, marketers want to be assured that the right people are seeing their ads. Gone are the days of casting net after net of mass advertising. Because chances are, you don’t need the world to see your ads – you just need the right people to. There are many tried and true ways of going about this mission, but the tactic I’ll focus on is paid…

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Using Metrics to Drive Social Media Campaigns: Part II

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In the first installment of this blog series, we discussed the most effective ways to go about 1) defining and 2) assessing metrics that can be used to drive social media campaigns.  We considered cost per acquisition (CPA), user engagement metrics (both qualitative and quantitative), and website engagement metrics, and discussed the ways in which these can be assessed in the evaluation of a social media campaign’s effectiveness. This first…

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Using Metrics to Drive Social Media Campaigns: Part I

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Social Media offers today’s businesses a highly visible touch point with customers, clients, and collaborators, and the savvy business owner understands the power of social media campaigns to drive new business in today’s connected world. But how do you measure the effect that social media campaigns have on your bottom line? Social media metrics provide the most effective way to assess campaigns and adjust them based on your findings. This…

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