July 2015

3 Steady Lead Sources to Optimize Marketing Automation Efforts

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You have a marketing automation platform in place, but the ROI you expected isn’t there. You’re continually reaching out to the same leads and struggling to get new ones into the pipeline. If this scenario reads all-too-familiar, here are three ways to optimize the effectiveness of your marketing automation platform by having steady sources of inbound leads.   Place high-quality content behind lead capture forms. Build pieces of industry-leading content…

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Tips for an All Star LinkedIn Profile

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LinkedIn is the largest professional social media platform with over 350 million users. Not only is it important for you to be part of this community, but you need to have a strong profile to stand out amongst so many users. Luckily, LinkedIn tells you how strong your profile is, Beginner, Intermediate, Advanced, Expert, or All Star, so you know if you have to give it some more attention. Generally…

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