August 2015

4 Tips for Successful Event Marketing

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As consumers, you know the drill: finish a 5k, stroll through the county fair, or walk out of a big concert and you will inevitably encounter companies giving away free pens or offering limited time deals. You know how to avoid a rep you don’t want to talk to and how to grab the swag and go. So as a marketer, you know that running a promotion or canvassing at…

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5 Helpful Tools for Small Business Owners

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Perhaps the toughest part about being a small business owner or working for a small company is having to wear so many hats. Sales, marketing, finance, human resources – all of these areas need attention and are crucial to the success of any business. Luckily, many online tools exist that can help small businesses streamline their communication and hopefully make their lives a bit less stressful. All of the tools…

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Small Businesses Looking for Value Out of Social Media Need to Start with the Basics

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If your business is not on some type of social media platform, you’d be known as a laggard. To be clear, a laggard is a person (or in this case a business) who makes slow progress and falls behind others. They represent about 2.5% of companies in existence. Presuming you’re not a laggard and your business is utilizing a social media platform, the next BIG question becomes – is this…

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Improve Your SEO Today with Google’s Search Console Tool

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If your site does not have a Google Search Console account, you are missing out on a huge opportunity to improve your organization’s SEO. Google Search Console, formally known as Google Webmaster Tools, is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. The Search Console tool is very practical and essentially creates a unique checklist of SEO issues to…

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