September 2015

What Business Owners Should Know About Retargeting Ads

Posted by & filed under Blog.

For organizations that convert sales through their websites, digital advertising can be a powerful way to drive online users to your products. Most online ads target new customers and bring them to your website for the first time. However, the path to buying is not always linear. In a perfect world, online ads would attract customers to your website, where they would educate themselves about the company and the different…

Learn More

Marketing Automation is not for Every Business

Posted by & filed under Blog.

You may have heard of marketing automation, or perhaps a marketing automation platform such as HubSpot, Pardot, or Marketo.  These and other marketing automation platforms (MAPs) can be extremely useful and powerful tools.  They automate marketing activities to move prospects down their decision journeys. MAPs can score leads, send out email drips (a series of emails that nurtures prospects with tailored content), potentially integrate with your CRM, help look up…

Learn More

The Importance of SEO Maintenance

Posted by & filed under Blog.

Over time your website and its content will evolve. You will add pages and change the content of some pages in order to provide the most relevant information to your customers. Updating your SEO is just as important as updating your website content. Not doing so will result in a website with quality content that qualified visitors do not see. To ensure that you are optimizing your SEO, we recommend…

Learn More

5 Essential Sections Every Marketing Plan Should Have

Posted by & filed under Blog.

Whether your organization already has robust marketing efforts in place or not, a watertight marketing plan is an indispensable roadmap to achieving its marketing goals. Maybe you’re running PPC campaigns or Facebook Ads that convert droves of customers, or you’re consistently generating long lists of leads at trade shows to feed to your sales team. Why invest in a marketing plan? Because without looking at the bigger picture, defining your…

Learn More

B2B Outreach Campaigns: 5 Steps for Success

Posted by & filed under Blog.

“Content is King”: no doubt that nowadays, B2B marketers heavily rely on the inbound marketing paradigm when they build lead generation programs. As a matter of fact, 71% of B2B marketers are using content marketing to generate leads. However, stats show that outbound marketing brings up to 40% of new B2B leads each year. Inbound marketing takes time, both for preparing tools and contents, and for getting actual results in…

Learn More