October 2015

8 Blogging Tactics to Support Your Business

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Is blogging still important for your company? Years after Content was declared King, many question whether blogging is worth the time spent researching and writing worthwhile entries. The reality is that blogging is absolutely still relevant and worthwhile for several reasons: blogging can be a valuable tactic to attract new visitors to your website, establish you as an industry expert and help convert traffic into leads. Perhaps most importantly, blogging…

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Yelp: Can I do anything about those irrelevant reviews?

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Yelp was founded in 2004 as a forum for crowd-sourced reviews and has always been known for standing behind the customer. Yelp’s algorithm, in which it decides which reviews to bring to the top of a company page, has always been questioned by small and mid-sized business owners. Is there any controlling Yelp? In many cases, Yelp will allow users to stand behind their reviews, but there are some examples…

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How High Performance Can Be Part of Your Culture

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Company culture is very nuanced and complex. It’s intential and can be cultivated, but it’s also a natural byproduct of the people who make up your company. For that reason, no company can truly recreate the great cultures we hear about at Zappos or Twitter. We can, however, look to others to understand the success behind great company culture and the creation of genuinely motivated teams. On a recent episode…

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Optimize Your Social Platforms for Local SEO

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There has typically been a large focus on SEO best practices for a company’s website including content, website architecture, meta data and linking. These sections of SEO are critical for a website’s search ranking, but as social media rises in importance, the more natural, less manufactured aspects – such as social identity, engagement, and interaction – have become increasingly important standards for SEO efforts. When increasing social SEO efforts, many…

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