January 2016

Selecting a Google AdWords bid strategy to achieve your company’s goal

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The first step in selecting a bid strategy for Google AdWords is to decide on your company’s or project goals. Since bid strategies are set at the campaign level, you’ll need to decide on one main goal for each campaign. Do you want to drive traffic to your website or to a specific page within your site? Do you want customers to fill out an online form, complete a purchase,…

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