February 2016

Optimize Your Landing Pages to Improve Your Paid Search Strategy

Posted by & filed under Blog.

Landing pages impact key components of your paid search campaigns, specifically quality scores, ad rankings and advertising costs. Paid search platforms, such as Google AdWords, want to ensure their users are receiving the most relevant information they are searching for during their user experience. Google and other paid search platforms measure the users’ experience based on how relevant a landing page is compared to the ad that was being advertised….

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