March 2016

3 Best Practices for Website Switchovers

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Congratulations on your shiny new website!  A better website user experience, more intuitive navigation, and contemporary look and feel can make a big difference in terms of how prospects find and perceive your brand so congratulations on putting in the time and effort to get your website to the next level. Now that you’re almost ready to switch over to the new website, let’s go over 3 things that are…

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How to Get Results from Your Sales Team

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A lack of structure and process going into your sales force means a lack of results coming out of it. To run an effective, sales-driven organization, you must set team members up for success and hold them accountable. Set the sales team up for success in two key ways: assets and trainings. Assets build credibility for your company and will serve as tools that the sales team can leverage leading…

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Want to Increase Event Attendance? Leverage Your Presenters’ and Sponsors’ Networks

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If you’re a small- or mid-sized organization, promoting a conference can seem like a Herculean task. The trick is to promote smarter. You can segment your own database, create promotional content to share with your email database and social media followers, and send press releases to your media contacts. If your outreach stops here, however, you’re overlooking some strong allies: presenters and sponsors. Both these groups have an incentive to…

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