April 2016

5 Tips for Getting Your Press Release Published

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A press release is a fantastic way of sharing your exciting news with the community- if it gets published. Journalists love press releases when they make their job easy and do not create more work for them to do. Once you have an understanding of how to write and format a press release, take a few minutes to make sure your press release is publishing-ready. 1. Use Your Headline as…

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Why Internal Marketing Shouldn’t Be Ignored

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So you have a great product, rock-solid marketing plan, and an eager target audience – you’re all set, right? Not so fast. Too often, business owners’ thoughts are focused on the external marketing of their offering and give little thought to how the product is understood or perceived internally. Why does this matter? Because your employees are on the front lines speaking every day with your current and future customers…

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Marketing Automation – What Platform Makes the Most Sense

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Marketing Automation has become one of the hottest topics in the industry over the past few years and because of this, there has been a surge in platforms that have some form of automation available. With so many options, it can be difficult to decide which makes the most sense for your business. The following post will provide a high level break down of marketing automation platforms and outline the…

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