September 2016

Three Simple Opportunities to Retain Digital Donors

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Online giving continues to grow year over year for nonprofits. These digital donors are different than the people acquired through traditional marketing channels (print advertising, direct mail, televisions commercials, etc.) These digital donors seek out your organization through organic and paid search. They browse your website and make the commitment to be part of your movement. They are typically of a younger generation and expect a different level of follow…

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The Power of Influencer Marketing

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Like many others, I tend to reference Yelp, YouTube, or blogger reviews prior to trying a new restaurant or making a large purchase. With social media platforms becoming a daily part of many people’s lives, individuals are relying more on customer opinions to influence their purchasing decisions. This trend is lending itself to a new type of marketing – influencer marketing. Influencer marketing is a form of marketing in which…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 3

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Marketing Strategy Tactics Step 1 and Step 2. Step 3: What specific marketing tactics and activities should I be using? I told you there would be more on this topic. Once you’ve identified generally where in the funnel you should be concentrating your efforts, it’s time to turn to which specific activities you should be focusing on for your marketing strategy. Let’s turn back to the business that has a…

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The 3 Steps in Formulating Your (Ongoing) Marketing Strategy – Step 2

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  See here for Step 1. Step 2: Where generally should I be focusing my marketing? Now that we understand the big-picture business goal, let’s turn to marketing specifically and the general pockets of activities you can concentrate on to focus your marketing. There are 8 primary marketing levers you can pull to grow: Segmentation/targeting Getting new prospects to become aware of you Increasing the % of prospects who consider…

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