October 2016

Creative Ideas for Developing Content

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Struggling to think of fresh content for your blog, social media or other marketing assets? Developing content is essential in marketing your brand and your products but it doesn’t have to be difficult! Here are some simple and helpful ideas to consider when developing content: Leverage your employees – often the best resource you have is your employees. Each employee has a different expertise and a unique voice. Get employees to…

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Google Analytics: Three Hacks for Actionable Insights

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Facebook, Instagram, and Twitter. Not to mention email, paid search, and SEO… you do it all. But do you know what’s working? And how do you find out? Google Analytics. Google Analytics is a powerful tool, but even the most web-savvy digital marketing veterans can find it clunky and confusing. But when you need to stay ahead of the curve and make decisions quickly, you want Google Analytics to do…

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4 Tips for Using Print Advertising Effectively in the Digital Age

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Many marketers are quick to write off print advertising channels in this day and age. With the powerful targeting and data options in digital advertising, it’s not surprising that businesses are often apprehensive to invest in print advertising. A print publication campaign, however, can be used for quality lead generation as well as brand promotion, if designed effectively. Print advertising, like any channel, is not a perfect fit for every…

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