December 2016

SEO Blog Writing: The First Steps of Writing a Search Engine Optimized (SEO) Blog Post

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Even if you are the strongest writer in the blogosphere, your blog posts might be missing out on major views, shares, and backlinks if they are not SEO-friendly. This blog post discusses basics on how to write an SEO-friendly blog post. If you are interested in learning more generally about SEO, see here, here, and here. Before diving in, I want to emphasize that a blog post’s content value and…

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How to Get Your Traditional Sales Team Onboard with CRM Technology

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Marketing and sales go hand-in-hand; so more often than not in today’s digital age, marketers are challenged with the task of implementing CRM systems for their clients’ sales teams. A CRM system, short for Customer Relationship Management, is meant to centralize communication between people and silos of an organization and enhance the sales process, allowing customer data to be tracked and stored throughout the different stages of the pipeline. So…

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How Much Should Your Service Company Be Spending On Digital Marketing?

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Are you considering implementing a digital marketing channel like AdWords or Facebook for the first time, or are you concerned your business might be spending too much or too little in your current campaigns? As a service company, your digital spending is not as straightforward as e-commerce because your customers are usually completing a request for service form or contacting you via a phone call instead of completing a purchase…

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