January 2017

Why You Should Consider Creating Specific Vertical Strategies

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A vertical strategy can be a great way to reach a specific customer segment and create awareness of your product, but what is it and how should you go about creating one? What is a vertical strategy? A vertical strategy focuses solely on the customer. This means that you’ve identified a specific niche market, industry, location, or even customer persona that you feel has a great need or use for…

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3 New Year’s Marketing Resolutions

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A new year is a great occasion to reflect on your goals and commit to reaching the next level in the upcoming year. This year, we’ve identified three  new year’s marketing resolutions to help you reach your business goals in 2017. Measure Everything Did you find it difficult to evaluate last year’s marketing performance? To ensure you’re making informed choices on your marketing channels, step up your metrics tracking in…

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