February 2017

How to find & Fix the Bottlenecks in your Lead Management Process

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Do you ever have that sneaky feeling like there are leads that fall through the cracks? Almost every lead management process has its bottlenecks and inefficiencies, and it can be an uphill battle to fix it. It may be tricky to track of every lead from creation to conversion, but there are many benefits to ironing out the lead handling process for your organization  When a lead workflow is established…

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A Reengagement Campaign that Converts

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A reengagement campaign is often overlooked by businesses because the sales and marketing teams are hyper-focused on new leads and new customers. However, setting up an automated reengagement campaign is an easy way to engage with lapsed leads and convert them to customers.   Target: Compile a list of lapsed leads. Depending on your business and sales cycle you can pull leads from the past six months, or as far…

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Gain an Edge Over Your Competition With These Research Tools and Tactics

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Nobody ever created a strong marketing strategy without industry context. Competitor research is the cornerstone of an effective marketing plan because it provides you with an understanding of how needs for your product or service are currently being met in the market. With this information, you can build truly unique positioning, identifying an unmet need and articulating how your offering serves this need better than any competitor’s. You can also…

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How a Sales Playbook Can Bring Your Team to Victory

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Playbooks Aren’t Just for Football How a Sales Playbook Can Bring Your Team to Victory Why do sports teams have playbooks? It’s simple, really – everyone on the team knows the goal is to win the game, but the playbook shows everyone how that’s going to happen. The same goes for your sales team. A Sales Playbook provides the resources, framework, and processes that everyone on your team – from…

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