March 2017

Make a Promotion Plan to Launch a New Website

Posted by & filed under Blog.

You’re about to launch a new website … congrats! You’ve put in months making sure your site will be intuitive, attractive and easy to navigate but now you need to get the word out.  It’s worth taking the time pre-launch to put a plan in place to make a bigger splash with your new site. Here are some basic ideas to work into your promotion plan. 1. Notify Your Customers and…

Learn More

How to use a March Madness approach to A/B testing

Posted by & filed under Blog.

It’s that time again. That time when those who lay quiet for 11 months out of the year awaken and show their true competitive colors. Like the brackets behind the NCAA Tournament, your marketing tactics can use a similar approach to introduce A/B testing to make for a winning strategy. A/B testing is a common marketing tactic that allows companies to recognize best practices for their specific campaigns, and then…

Learn More

Tips for Placing Ads on Facebook

Posted by & filed under Blog.

Facebook is a powerful tool to reach a highly-targeted segment of customers, develop your brand’s authenticity, and drive new business. As more and more companies discover the many functionalities of the platform, paid ads on Facebook are becoming increasingly popular—and effective! However, before jumping into Facebook advertising, consider the tips below to make the most out of the platform. Take Stock of Your Assets As with every social platform, having…

Learn More