April 2017

Put Your Best Face Forward: How To Optimize Your Company’s LinkedIn Profile

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LinkedIn can be an incredible resource for awareness and lead generation when used correctly. One in three professionals on the planet are LinkedIn users making it essentially a rolodex of professional contacts. Of the 467 million active LinkedIn members, seventy-seven percent of those users use the platform to research companies and people before they interact with them. This means that with a few simple updates and additions to your LinkedIn…

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Thought Leadership for Subject Matter Experts

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If you’re a multi-billion dollar company with major brand recognition, it’s not difficult to get the media to listen to what you have to say. But what about small and medium-sized businesses? They may not have the national clout or major announcements that press releases love to highlight, but they still have a great deal of valuable industry knowledge and expertise to impart. Here’s how your business, no matter what…

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Buyer Personas: What are they and how do I create them?

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Have you ever thought about who your customers are? Prepared Paige, Showboat Sean, Adventurer Aaron… these are the names of fictional characters we created to represent prospective customers for our boating course. None of us really know much about boating, so our first step to marketing this course was thinking about who would be taking it and why. That’s when we realized, how much did we really know about our…

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E-commerce Tips: Using Your Brand to Increase Average Order Size

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Today’s e-commerce environment is highly competitive. And with giants like Amazon and eBay playing in the same sandbox, it’s difficult for small businesses to get started and carve out a market of loyal customers. So how do you stand out from the crowd while also driving conversions? Create an authentic brand and find as many opportunities to build upon your story throughout the conversion funnel. Consumers gravitate towards successful brands…

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