July 2017

LinkedIn: Build Your Network to Grow Your Business

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Before you click “Connect” on that prospect’s LinkedIn profile, be sure your company page and profile are fully optimized. Both are first impressions of your brand that a prospect will look at before deciding whether or not to engage. If you haven’t taken this important step, read this recent blog post to get up-to-speed. With those two items checked off your list, you can now start focusing on building your…

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5 Insights From Your Google Analytics Data

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Google Analytics offers business owners and marketers a substantial amount of information – at times, what may seem to be an overwhelming amount of data. With the understanding that not everyone has the hours in the day to deep-dive into analytics, these 5 insights will provide you with the background knowledge needed to confidently understand your audience. Learn how users interact with your website and engage as consumers, and how…

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Use Your LinkedIn Recruiting Efforts to Showcase Company Culture

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LinkedIn has been a go-to professional networking website for years, but recently has grown to be an established job board. Today, the site includes over six million jobs and millions of company pages, making it a one-stop site for people looking to both job search and conduct company research. Although other websites such as Glassdoor and Crunchbase are often used for company research, chances are that LinkedIn will be one…

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