October 2017

4 Signs Your Company Needs a CRM

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Although platforms like Salesforce have become commonplace, there are many businesses who, for whatever reason, have bucked the trend and are not adding a CRM (or Customer Relationship Management System) to track their sales efforts. These organizations have avoided CRM platforms for a variety of reasons; however, there is a point where businesses – even those that never needed one in the past – need to seriously consider adding a platform manage sales activities….

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Should You Use Crowdsourced Design?

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Crowdsourcing graphic design can be a fantastic option for small businesses, but it’s not the right solution for every situation. Crowdsourcing is the method of approaching graphic design by getting design options from many designers online, thereby increasing your options for design itself while minimizing the cost to. This sounds like a great deal! And it is, but only if used for the right projects and managed properly. So how…

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5 Pre-Trade Show Tips for Trade Show Marketing Success

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Trade shows are an essential element of B2B marketing success. However, there’s more to a successful trade show than just showing up and walking around. In fact, most of a company’s success at a trade show begins well in advance of the show’s opening day. Here are 5 pre-show tips to help you get the most out of your trade show marketing efforts. Identify a few key trade shows to…

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Five Steps to Account Based Marketing

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Account Based Marketing is a specialized approach that has been proven for B2B industries. Traditionally, marketing has focused on producing a “wide-net” funnel where marketing is used to position a brand in such a way that a wide unknown net of interested individuals can engage and learn specifically about the brand. Instead, with Account Based Marketing, the approach is much more direct, allowing Sales and Marketing teams to work together…

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