November 2017

Building a New Website? Know the Trade-Offs Between WordPress and a Custom Content Management System (CMS)

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Small business owners and marketing directors: I hope this post saves you time and a headache. When you are tasked with building a new business website or updating your current one, your first decision should be whether to build it on a Content Management System (CMS), like WordPress, or on a Custom Content Management System. So many companies make the mistakes of not looking at long-term maintenance costs or thinking…

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How To Use YouTube to Boost Your SEO

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Embedding YouTube videos on your website is a great way to boost SEO. YouTube has a high domain authority, and therefore not only will adding these videos to your website keep users on your page longer, it will also boost your rankings. If you have a video with engaging content that you want on more than one page of your website, use these steps below in order to not have duplicate content. In order…

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