January 2018

How to Know If AdWords Is Right for Your Business

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Paid Search, also known as pay-per-click (PPC), is one of the most effective forms of digital advertising because it allows a company to get in front of people who are actively looking for a solution that the company offers. By utilizing keywords related to your business’ offerings or products, paid search can raise brand awareness with users previously unaware of the company. Paid search can be used to target specific…

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Facebook News Feed Changes And Key Takeaways For Successful Organic Content

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Throughout 2017, many Facebook users have noticed and complained that their news feed was being flooded with public content from publishers or companies, drowning out status updates and posts from friends and family. As a result, Facebook has seen a decline in interaction among users and an uptick in passive scrolling and usage – an issue to which CEO of Facebook, Mark Zuckerberg, has shifted his attention. In a recent…

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Artificial Intelligence Will Change Marketing

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Artificial Intelligence (AI) can seem intimidating and creepy when it comes to collecting, reading and analyzing large amounts of information. As marketers, however, we see massive amounts of data being generated from our promotional initiatives. With all this data, it becomes difficult to sift through the noise and find meaningful insights that will allow us to better connect with our customers. On the other hand, consumers today also have a…

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How Advertising Is Similar to a Relationship

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An advertising campaign is like a relationship. There is more to advertising than what is seen with the naked eye. Advertising and creating an advertising campaign involves looking at the intended audience and understanding them on a deeper level. Outlined below are three key points to consider when working on an advertising campaign. They will take the relationship with the customer to the next level. Take the Time from The…

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