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Marketing Strategy Tactics Step 1 and Step 2. Step 3: What specific marketing tactics and activities should I be using? I told you there would be more on …

  See here for Step 1. Step 2: Where generally should I be focusing my marketing? Now that we understand the big-picture business goal, let’s turn to marketing …

Business owners have a lot of things to think about, marketing just being one of them. With so much going on, it’s easy (and common) for some key …

Congratulations on your shiny new website!  A better website user experience, more intuitive navigation, and contemporary look and feel can make a big difference in terms of how …

If your business website is more than a few years old, chances are it’s outdated. If you decide that your website is ripe for an overhaul, try to make the most out of the redesign process. Don’t forget to add a “You Are Here” and to start simple on your homepage.

You may have heard of marketing automation, or perhaps a marketing automation platform such as HubSpot, Pardot, or Marketo.  These and other marketing automation platforms (MAPs) can be …

Google Analytics can be a very powerful tool.  Although it can enable specialists to dig deep to use more complex features, its’ true power may be accessibility.  This …

Videos can be a major asset for your business in so many ways. They can help your marketing department draw in prospects, your sales department close deals, and …

Video has the power to inform, entertain, persuade, engage, and – most impressively – resonate far more than text does. This makes it a potentially powerful tool for …

A lot of companies have FAQ pages.  Some do them well, some don’t.  But what does having a good FAQ page even mean?  What are FAQ best practices? …