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General Data Protection Regulation, or GDPR, is a new law going into effect on May 25th that aims to protect the privacy of EU citizens in an increasingly …

Small business owners and marketing directors: I hope this post saves you time and a headache. When you are tasked with building a new business website or updating …

Nobody ever created a strong marketing strategy without industry context. Competitor research is the cornerstone of an effective marketing plan because it provides you with an understanding of …

When implemented correctly, a loyalty program is a great way to build relationships with your existing customers and consequently increase sales. As you select a platform for your …

If you’re a small- or mid-sized organization, promoting a conference can seem like a Herculean task. The trick is to promote smarter. You can segment your own database, …

First time building a survey? Below is a list of questions that I wish I’d had in my back pocket when I built my first survey. Consider these questions as you research online survey partners. Whether you’re polling the general public, current customers, or people who have worn knee-high socks with their Birkenstocks in the past year, you can confidently choose a partner who will help you get the accurate insights you need.