It’s Time – A/B Test Your Website

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A/B testing is the not so secret approach to optimizing any website. A/B tests compare two or more variations of a landing page by adjusting features such as text size, calls-to-action (CTAs), images, etc. It’s an ideal way to acquire data based on real consumers and make educated changes to your site. A great tool for A/B testing is Optimizely. This intuitive platform allows users to make direct changes to…

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Marketing Automation: A Crash Course

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Over the past 20 years, automation has changed the professional landscape. With the introduction of artificial intelligence into both major and minor decision-making processes, workplace automation has served to improve the lives of many billions of people around the world. Marketing automation is no different and what used to take a team of sales people and a complex customer database can now be done with a few simple drag-and-drop tools,…

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LinkedIn: Build Your Network to Grow Your Business

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Before you click “Connect” on that prospect’s LinkedIn profile, be sure your company page and profile are fully optimized. Both are first impressions of your brand that a prospect will look at before deciding whether or not to engage. If you haven’t taken this important step, read this recent blog post to get up-to-speed. With those two items checked off your list, you can now start focusing on building your…

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5 Insights From Your Google Analytics Data

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Google Analytics offers business owners and marketers a substantial amount of information – at times, what may seem to be an overwhelming amount of data. With the understanding that not everyone has the hours in the day to deep-dive into analytics, these 5 insights will provide you with the background knowledge needed to confidently understand your audience. Learn how users interact with your website and engage as consumers, and how…

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Use Your LinkedIn Recruiting Efforts to Showcase Company Culture

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LinkedIn has been a go-to professional networking website for years, but recently has grown to be an established job board. Today, the site includes over six million jobs and millions of company pages, making it a one-stop site for people looking to both job search and conduct company research. Although other websites such as Glassdoor and Crunchbase are often used for company research, chances are that LinkedIn will be one…

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8 Simple Steps for Conducting Killer Customer Interviews

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Whenever kicking off a new client engagement, a thorough vetting of how the brand is being positioned, messaged, and perceived—both internally and externally—is in order. Customer Interviews provide a valuable opportunity to audit the entire approach through which we should be communicating with our target—presenting the right message, to the right person, in the right place, at the right time. So, what’s the quickest way to get to the bottom…

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3 LinkedIn Advertising Features You May Be Missing Out On

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With more than half a billion users worldwide and the ability to target by company, experience, education, interests, and identity, LinkedIn is a valuable and effective platform for getting in front of your ideal audience. LinkedIn advertising features give you the ability to combine target criteria, which allows you to market to decision makers, influencers, and executives from the top to the bottom of the funnel. In the past, we’ve shared…

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Calculating Your Optimal Facebook Budget

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It can be difficult to know where to start when it comes to selecting a budget for your first Facebook campaign. But there are some important considerations you can make ahead of time to help you set realistic expectations based on the specifics of your campaign and goals. The power of your Facebook advertising dollar depends on many factors including ad type, audience composition, and ad delivery schedule. Luckily, you…

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Is Your Google My Business Page Fully Optimized?

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Google My Business pages are a great way to show up in local searches. Having a Google My Business page allows a company to have its address, hours of operation, phone number, pictures, reviews and a link to its website. Potential customers can get a full picture of what a company does and exactly how to contact them. Optimizing these pages is extremely important in order to make sure your…

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Live Chat: The Powerful Tool Every Business Should Have

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How many website visitors does your organization receive on a weekly basis? Studies show the average number of website visitors for small to medium size businesses is ~700 a week (Source). Who are these site visitors? Are they qualified leads? Are they customers interested in more of your services or products? Are they people looking to partner with your organization? Live chat enables you to find out more information about…

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