A Reengagement Campaign that Converts

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A reengagement campaign is often overlooked by businesses because the sales and marketing teams are hyper-focused on new leads and new customers. However, setting up an automated reengagement campaign is an easy way to engage with lapsed leads and convert them to customers.   Target: Compile a list of lapsed leads. Depending on your business and sales cycle you can pull leads from the past six months, or as far…

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Gain an Edge Over Your Competition With These Research Tools and Tactics

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Nobody ever created a strong marketing strategy without industry context. Competitor research is the cornerstone of an effective marketing plan because it provides you with an understanding of how needs for your product or service are currently being met in the market. With this information, you can build truly unique positioning, identifying an unmet need and articulating how your offering serves this need better than any competitor’s. You can also…

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How a Sales Playbook Can Bring Your Team to Victory

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Playbooks Aren’t Just for Football How a Sales Playbook Can Bring Your Team to Victory Why do sports teams have playbooks? It’s simple, really – everyone on the team knows the goal is to win the game, but the playbook shows everyone how that’s going to happen. The same goes for your sales team. A Sales Playbook provides the resources, framework, and processes that everyone on your team – from…

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Why You Should Consider Creating Specific Vertical Strategies

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A vertical strategy can be a great way to reach a specific customer segment and create awareness of your product, but what is it and how should you go about creating one? What is a vertical strategy? A vertical strategy focuses solely on the customer. This means that you’ve identified a specific niche market, industry, location, or even customer persona that you feel has a great need or use for…

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3 New Year’s Marketing Resolutions

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A new year is a great occasion to reflect on your goals and commit to reaching the next level in the upcoming year. This year, we’ve identified three  new year’s marketing resolutions to help you reach your business goals in 2017. Measure Everything Did you find it difficult to evaluate last year’s marketing performance? To ensure you’re making informed choices on your marketing channels, step up your metrics tracking in…

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SEO Blog Writing: The First Steps of Writing a Search Engine Optimized (SEO) Blog Post

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Even if you are the strongest writer in the blogosphere, your blog posts might be missing out on major views, shares, and backlinks if they are not SEO-friendly. This blog post discusses basics on how to write an SEO-friendly blog post. If you are interested in learning more generally about SEO, see here, here, and here. Before diving in, I want to emphasize that a blog post’s content value and…

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How to Get Your Traditional Sales Team Onboard with CRM Technology

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Marketing and sales go hand-in-hand; so more often than not in today’s digital age, marketers are challenged with the task of implementing CRM systems for their clients’ sales teams. A CRM system, short for Customer Relationship Management, is meant to centralize communication between people and silos of an organization and enhance the sales process, allowing customer data to be tracked and stored throughout the different stages of the pipeline. So…

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How Much Should Your Service Company Be Spending On Digital Marketing?

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Are you considering implementing a digital marketing channel like AdWords or Facebook for the first time, or are you concerned your business might be spending too much or too little in your current campaigns? As a service company, your digital spending is not as straightforward as e-commerce because your customers are usually completing a request for service form or contacting you via a phone call instead of completing a purchase…

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Marketing Tips to Overcome Challenges Facing Small Businesses

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It is common knowledge that marketing plays a crucial role in a business’s success, but not every small business understands that these strategies are within their reach.  Marketing may not always seem like a priority when dealing with other important facets within your company, such as personnel issues and adapting to the ever-changing economy, but the crux of the matter is that marketing is already playing a leading role in…

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Roadmap to Choosing the Right Marketing Automation Platform for your Business

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Marketing automation has a two-fold promise: 1) increase your visibility on your entire marketing strategy with comprehensive analytics that drive more conversions, and 2) align your sales team with marketing efforts that will save them time in closing leads. Innovative new platforms designed to make campaigns more effective allow businesses to nurture customers in real time using relevant behavioral data. However, finding the right software and implementing it correctly can be an…

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